SFLA is a sustainability group in Los Angeles that collects trash on Venice Beach.

SFLA is a sustainability group based in Los Angeles dedicated to cleaning up California's shorelines. They hold regular beach cleanups at Rose Avenue in Venice Beach, operating from 9am to 11am. Participants gather on the sand at the southeast or left end of the parking lot located at 1 Rose Ave, Venice, CA 90291. The organization provides gloves, grabbers, reusable trash bags, sunscreen, and access to a water refill station, though attendees are asked to bring their own reusable water bottle. Parking in the lot costs $18, but it is reduced to $9 if you arrive before 8am; the group strongly encourages walking, biking, carpooling, or utilizing street parking. Individual registration is mandatory for all participants, including children accompanied by adult guardians, and requires completing a sign-up form that includes a waiver. To join the cleanup efforts, individuals must complete the registration process provided by the group.